Hardcore Carnivore Black: Activated Charcoal Meat Seasoning Rub (13 oz Shaker) Texas-Made, Blend for Steak, Brisket, Burgers, BBQ, Grilling and Smoking

TEXAS-MADE: Crafted by BBQ expert Jess Pryles, this activated charcoal rub delivers bold flavor for steak, brisket, and burgers. Proudly made in Texas with premium ingredients for authentic grilling.

EPIC CRUST FOR GRILLERS: Jess Pryles’ best-selling rub creates a legendary bark on red meats. Perfect for BBQ, smoking, or grilling, enhancing steaks, ribs, and roasts with a smoky, savory punch.

NO FAD, JUST FLAVOR: Our products were never made for any kind of diet - just anyone who loves meat. Some of our blends contain some sugar as a way of balancing flavor.

LARGE SHAKER FOR BBQ LOVERS: 13 oz of premium rub in a generous shaker, ideal for frequent grillers. Season any beef to ensure every cookout is a flavor-packed success.

RESTAURANT-QUALITY RESULTS: Elevates BBQ, grilling, and smoking for all who crave bold flavor at home. Not a carnivore diet item.